On November 5, L2 and NYU Stern will host its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event will address innovation in digital marketing and implications for prestige brands.

L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology firms; and innovators and academics. In addition, 25 percent of seats are reserved for students from the nation’s top business and arts graduate programs.

ELEMENTS:

Combining education and entertainment to inspire and enlighten, the Forum will feature:

• Never-seen-before research benchmarking brands’ digital marketing efforts

• Provocative presentations from thought leaders in industry and academia

• On-stage conversations with prestige brand leaders

• Networkingwith senior executives and top MBA students

• Cutting-edge product demos

AGENDA:

registration & breakfast 8:15

module 1 9:00

WELCOME & OPENING REMARKS Peter Henry | Dean, NYU Stern

INNOVATION & THE EXCHANGE Scott Galloway | Founder, L2

COLLECTING & THE EVERYDAY TASTEMAKER  Ben Silbermann | Co-Founder, Pinterest

Conversation: SERVICE 2.0
Kathleen Taylor | President & CEO, The Four Seasons and Greg Shove | CEO, Halogen

VALUING LUXURY  Aswath Damodaran | Professor of Finance, NYU Stern

THE ART OF CHOOSING Sheena Iyengar | Professor of Business, Columbia University

break 10:30

module 2 11:00

panel: THE NEW INFLUENCERS
Luxury's most influential bloggers on the innovative brands of 2010 and predictions for 2011.
Imran Amed | Founder & Editor, The Business of Fashion
Christene Barberich | Editorial Director, Refinery 29
Tavi Gevinson | Founder & Editor, Style Rookie
Lauren Sherman | Editor, Fashionista

IN THE COMPANY OF GENIUS  Maureen Mullen | Research, L2

THE MICHELLE MARKUP David Yermack | Professor of Finance, NYU Stern

DISRUPTIVE THINKING  Luke Williams | Fellow, Frog Design & Adjunct Professor of Innovation,
NYU Stern & Author, Disrupt

THE END OF APPAREL AS WE KNOW IT  Andy Dunn | CEO, Bonobos

THE THANK YOU ECONOMY Gary Vaynerchuk | Founder & Host, Wine TV Library

lunch 12:30
at Asia de Cuba | Hosted by Halogen for L2 Member brands, Forum Speakers, & Brand & Industry attendees

module 3 2:00

DEVELOPING A DIGITAL PHILOSOPHY Anand Giradharadas | Journalist, The New York Times

THE MEDICI EFFECT Frans Johansson | Author & Entrepreneur, The Medici Effect

panel: THE ELEVATOR PITCH
Four small companies. Four minutes each. Why you need to know about them.
Rent the Runway | Foodspotting | Birchbox | Fashionstake

BESPOKE PRESENTATIONS Mike Lingle & Paul Shapiro | Sales Graphics

panel: THE BUILDERS
Top digital agencies share their most innovative projects of 2011. Includes:
Razorfish | iCrossing | Morpheus Media | Sarkissian Mason

THE ANTI-LUXURY BRAND Jim McDowell | Vice President, MINI

CHINA: THE GREATEST OPPORTUNITY FOR LUXURY BRANDS
Doug Guthrie | Dean, The George Washington Univesity School of Business

INFORMATION IS BEAUTIFUL David McCandless | Author & Designer, The Visual Miscellaneum

THREE PREDICTIONS  Scott Galloway | Founder, L2

chocolate & cocktails 4:15

SPEAKERS: